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Feel the fear and do it anyway!

Feel the fear and do it anyway..

When we started AYA Aromas we never expected to reach the milestones we have in such a short space of time. People always say that you should start with what you have and I cannot stress how true it is.

Initially we were anxious about starting the business because of the statistics that are out there. “Research suggests that only around 0.67% of UK businesses and 2.2% of US employer businesses are Black-owned, and that Black business owners struggle to attract investment compared to their white counterparts.” ( 

When we launched we said that if we got 100 followers and at least few orders a month we would be grateful. However, we surpassed our expectations with over 100 orders in the first 6 weeks and over 1000 followers on instagram in the first 6 days of our website and Instagram going live. Additionally, we were featured in the Cosmopolitan, Harper's Bazaar and other publications in our first month without even realising!

We continue to find new ways to grow our small business and absolutely love the community we have grown online. It is such a beautiful thing that there are people we have never met but are rooting for us and our business. I think for me this has to be one of the best things about starting AYA Aromas. It also gives me such joy that something we put time and love into creating also finds its way into beautiful homes filled with lovely people.

There have been and will be are a lot of hiccups on the way, some of them being where we’ve missed out on huge sales but these are all lessons learnt. Lessons we use as motivation to continue learning and bettering our knowledge and skills.

If there’s anything you take away from this blog it is to encourage you to pursue your dreams because you don’t know what could happen. It’s better to start right now with what you have than to be wishfully thinking what it could be like.

So I encourage you to feel the fear and do it anyway!


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